How I Reduce the Bounce Rate of My eCommerce Site?

How to reduce e-commerce bounce rate?

How to reduce e-commerce bounce rate?

Some common reasons people are leaving the shopping cart..

1) Complex and equally lengthy checkout process

How I troubleshoot that?

  • Extensive level of impartial usability analysis required based on analytics data
  • Fair analysis required on each and every step
  • Tone down unnecessary elements
  • Focus should be on clear and easily visible call-to-actions
  • Select and setup correct shopping cart/ecommerce software

2) Site is lacking trustworthiness

How I troubleshoot that?

  • Collect reviews or testimonials from real customers; publicize good ones through landing pages and work around the bad ones to fix issues (if any) with the site
  • Advertise properly all the achievements that the site has received from any other authority figures
  • Setup right coordination in between sales and marketing team; check customer service process

3) Asking for too much personal info during a mandatory registration process before purchase

How I troubleshoot that?

  • Focus should be on simplicity; fewer the clicks to capture any lead, the better
  • If not essential then let the people come in and complete the purchase without filling any long registration form

4) Items are highly priced or at least much higher than competitors

How I troubleshoot that?

  • Compare prices with closest competitors and then set the standard accordingly
  • Write compelling stories and ad copies about how the product/service is going to facilitate the visitor
  • Focus should be on “benefit” first and then describe the “feature” i.e., the USP of product/service

5) Giving away too many options for the visitors

How I troubleshoot that?

  • Use cookie to collect info about a visitor and use it while defining the buyer persona
  • Offer free stuffs tactically like free shipping or discount on bulk purchase etc.
  • Don’t feed the visitors with too many options, sometimes that’ll confuse rather convince them since comparison shopping may encourage them to change mind at the very last moment and ultimately step back from purchase by saving items for later purchase.

Adequate testing required before and after making of these changes in order to identify which one is the responsible for improvement in bounce rate.

The whole process will surely take some time however not all that difficult to execute!

Google Analytics: 3 Easy to Track Ecommerce KPI

Transform the Google Analytics data to make meaningful information for taking knowledgeable decision on enhancement of ecommerce performance..

3 Key Google Analytics Metrics to Measure Ecommerce Performance

My way of tracking ecommerce performance using Google Analytics..

  1. Keep tabs on number of unique purchases in order to identify purchase habit of the customers
  2. Review time to purchase (both days and sessions to transaction) data for determining precise remarketing strategy
  3. Analyze source/medium since traffic flow has direct impression on marketing goals

Am I overlooking anything? Share your Ecommerce analytics optimization process!

Importance of Google Analytics metrics to measure ecommerce performance..

Track activities and set KPIs to optimize website/app’s performance in Google Analytics. This needs to be done to see and analyze the each level of user interaction with any ecommerce platform.

Once I get familiar with ecommerce reporting process, slowly but surely starts admitting that, how important is Google Analytics to digital marketers for taking data driven decisions.

Look forward to more unique analytical approaches to help improve performance of ecommerce businesses!

Content Recycling: 5 Ways to Drive Traffic

Traffic and content..

Yes! More or less, we all aware about the fact that, content drives traffic. However, I’m bit curious to know how many marketer are actually using optimally the real power of content recycling in digital marketing?

Increase website traffic by recycling your old content

Old wine in new bottle. Recycling old content and distribute on various platforms in quest of new visitor turned customers.

5 ways to drive traffic through content recycling..

  1. Transform text into multimedia; say a video or audio file
  2. Try converting text content to PPT presentation or even an infographic
  3. Think about PDF and Whitepapers as well
  4. Or reshape the existing content with Q&A pattern or interviews
  5. Else upgrade the existing content with latest updates

These are just a few popular ways to recycle content as part of my online marketing strategy for driving traffic to the websites.

HubSpot has a good post on the same.

Do let me know if you’ve found any new ways to market old content for driving traffic.

Google Analytics: 5 Ways to Quantify SEO Value

Does Google Analytics affect SEO? No, but SEO can have on Google Analytics data..

Taking help of Google Analytics data is now become more essential and critical too to prove true value of search engine optimization (SEO) efforts over ROI.

Search Engine Optimization (SEO) reports in Google Analytics

Here is how I’m keeping my eyes on Google Analytics data to see the SEO work’s impact..

  1. Audience analysis: Check to see whether there is any sudden changes in “New vs Returning”, “Frequency & Recency”, and “Engagement” related data
  2. Mobile device usage: Measure conversions of SEO campaigns with the changes in mobile, tablet, and desktop device usage
  3. Acquisition overview: Analysis of traffic flow from channels as a result of SEO effort
  4. Behavior analysis: Overview landing page performance, page load time report, and events flow
  5. Conversion data monitoring: Review goals and data associated with multi-channel funnels

Hence proved that..

  1. Why to track SEO efforts in analytics?
  2. Why to measure value of SEO in Analytics?
  3. Why to take help of analytics for managing SEO work?

Explore the Google Analytics data to manage ROI oriented organic SEO campaigns effectively!

App Usability & Website User Optimization Analysis

My refined user friendly search engine optimized checklist for web..

Web Usability and User Optimization Analysis

Doesn’t matter how search engines are pushing us towards paid marketing strategically, SEO remains one of the most lucrative areas for investment to generate non-paid marketing.

The thing is like that – each and every web properties should be easy to understand and crawl easily to satisfy search engines and searchers.

So, it’s not going to deliver you optimum result (when you’re creating and sharing some compelling content for your intended audience) unless the web property is not technically supportive enough.

The basic of SEO centric design and development is technical so it’s important to have –

  1. Properly formatted and meaningful URL structure
  2. Load time is under control
  3. Appropriate internal navigation and link structure
  4. Source code optimization (use of scripts/css/and each and every other entities)
  5. Use of schema mark-up for semantic search sensibly

Use of tools like Google and Bing Webmasters for more insights is essential.

By applying the above points logically, you’ll also able to automatically improve user experience of the web property to certain extent.

The thing is like that – the more usable it is, the more acceptable it will be to the search engines.

So, one has to –

  1. Think like end users (or hire people) to test certain case scenarios
  2. Use of any analytics software will help to determine UX/UI issues with the property
  3. Follow your closest competitors and market trends for further insights

We should overlook neither user experience nor search engine friendliness while designing and developing a web property.

Keeping in mind these basics of optimization will help one enormously in order to extract optimum return from a content marketing process.

So, create your own individual task manager today for all your different projects to provide optimum website and app usability!

5 Principles of Responsive Web Design

Getting started with responsive design..

Everybody is talking about responsive design so do I. The point is here; almost all people know that, this is the time to embrace responsive design. However, only a few knows well, where to start and how?

Fundamentals of Responsive Web Design

I suppose, reviewing the following keys will help to certain extent all since I’ve considered them in my cases and got tremendous return..

  1. First and foremost thing – analysis of user behavior, analysis of actual requirements, and analysis of historical data to understand the goal and identify the way to achieve that goal
  2. Mobile should be at the central point, so start thinking of UX/UI accordingly
  3. CSS3 is a must ingredient because of media queries, help transforming content based on conditions
  4. Speed is important, so must not compromise cheaply
  5. Make it such a way so that it’s become easily digestible to the users – take special care on each and every small details like, readability, color scheme, button size, menu icons, screen orientations etc.

These are some common factors while considering a responsive design however important enough to keep in mind so that will help you get started with responsive design.

10 G+ Optimization Ways – Build Brands & Add SEO Values

One simple question.. how to optimize Google Plus profile and page for building brands? A few things that I’ve done recently on my G+ account..

Tips to take Advantage of G+ for SEO

These are all from my own realization and might have already followed by others..

1. Set one of my clear-cut headshot as profile picture instead of an old abstract

Point: Google is applying circular shape while trimming the image – so upload the profile image accordingly
Confession: Yes, I know, there is still some room for improvement for me

2. Set a matching cover photo as well instead of the old dull one

Point: An astute user (as well as G+ system) is critical enough for small details while reviewing the profile
Confession: I’m using G+ provided cover photo however planning to create a custom one

3. Claim your custom URL instead of using the standard version

Point: Do this quickly otherwise, someone else book yours
Confession: Yes, I was lackluster and as a result I’m still using something like https://plus.google.com/11223344556677889900 instead of https://plus.google.com/+ParthaSarathiDutta/

4. Starts focusing on extend my own circle legitimately

Point: Adding more genuine people means building overall trustworthiness and reputation
Confession: Way to go!

5. Now become more proactive on G+

Point: Adjust profile settings based on available visibility and sharing options
Confession: Yes, I’m still playing around with sharing features according to my own choice and preferences

6. Completed my incomplete G+ profile

Point: The more valid and updated information, the better the chance for one to be found or accessible in G+ / online Google search
Confession: Still permutation and combination with data and fields

7. Sharing content more frequently

Point: Google indexes shared G+ content very quickly even within less than 2 min.
Confession: This is applicable if you really want to become popular among your circle

8. Linked my personal blog with my G+ profile

Point: Add all the important channels to make a bridge in between online profiles
Confession: Done to certain extent

9. Transforming approach from being always proactive to sometime reactive

Point: The perfect blend will help enormously connect with people on G+ instantaneously
Confession: My ego is killing me

10. Start postings with shared publicly statue

Point: To take advantage of G+ Ripples feature optimally, one has to share posts publicly
Confession: Haven’t analyzed deeply my G+ social landscape yet

I suppose, G+ also require similar level of engagement just like people are with Facebook and Twitter.

I’m using G+ as networking tool but not a spamming tool; so again it’s now up to us whether we emulate this platform to money making machine instead.

Now, I hope, it’s pretty clear to us.. how to take advantage of Google Plus for SEO!