Optimized Web Design – Design for SEO

SEO and web design..

{Designing pages without compromising with UI and UX} + {Web design best practices (or latest trends)} + {SEO best practices (or latest trends)} › {Win-win situation for all}.

Designing for SEO

Usually..

{Advanced technology} › {Growing web usage} › {SEO best practices evolves}

Now..

{Latest website design trends} › {Parallax, Responsive etc.} › {HTML5 design}

However the point of concern is..

{User experience} › {Easy to understand site architecture} › {Intelligent usage of simple but effective accessibility features}

So..

{Primary SEO concern} › {Satisfy both users and search engines} › {Improve SEO campaign outcome}

Notes..

Responsive design is Google’s recommended method for multi-device designing.

Bottom-line..

We should always start designing pages with the end user in mind.

We must know, making which changes to the website causing fluctuations in goal conversions.

This is why everybody should think strategically at the time of website design.
Otherwise, website design choices can help or hurt the SEO efforts.

Simply, one cannot ignore the fact that, accessibility and website architecture are still important considerations for selecting the design method.

The focus should be on helping out both users and search engines so that they can understand properly and digest quickly the content they need.

Semantic HTML – 5 Content Markup Tips

Semantic markup for semantic web against semantic search..

Semantic HTML

Semantic markup is not a ranking factor then why one should bother about it?

{Semantic markup} › {Enhance existing SERP listing} › {Improve CTR (click through rate)}

However, as you know, too much of anything could destroy the actual purpose.

{Inappropriate implementation of schema markup} › {Used all available schema} › {Become spam in nature to search engines}

So essentially I had to select with which ones, I should start implementation?

Here are they –

Facebook Open Graph..

<meta property=”og:url” content=”” />
<meta property=”og:image” content=”” />
<meta property=”og:title” content=”” />

It controls the appearance of page/content in Facebook and other Open Graph supported platforms.

Breadcrumbs..

<span itemscope itemtype=”http://data-vocabulary.org/Breadcrumb”>
<a href=”” itemprop=”url” />
<span itemprop=”title”></span></a>
<span itemscope itemprop=”child” itemtype=”http://data-vocabulary.org/Breadcrumb”>
<a href=”” itemprop=”url”>
<span itemprop=”title”></span></a>

Make the display URL on SERP’s organic search section more appealing and clickable; also transmit certain information about the site structure.

Products/Ratings..

<div itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”>
<div>
<i title=””><img alt=”” height=”″ src=”” width=”″>
</i>
<meta itemprop=”ratingValue” content=”″>
</div>
<span class=”review-count rating-qualifier”>
<span itemprop=”reviewCount”></span> reviews</span>
</div>

Simply provide valuable information about and around the product itself such as ratings, price, reviews etc.

And two more which are now become less effective because of manipulation by us –

Google Authorship..

<link href=”” rel=”author” />

Help to establish G+ profile as an industry expert and make the SERP more clicks worthy.

VideoObject Schema..

<div id=”cols” itemprop=”video” itemscope itemtype=”http://schema.org/VideoObject” />
<meta itemprop=”name” content=”” />
<meta itemprop=”playpageUrl” content=”” />
<meta itemprop=”discussionUrl” content=”” />
<meta itemprop=”thumbnailUrl” content=”” />
<meta itemprop=”url” content=”” />
<meta itemprop=”logo” content=”” />
</div>

Communicate better with visitors since the snippet will have a thumbnail of video on to the webpage.

Now start giving importance to LSI (latent semantic indexing)!

How I Reduce the Bounce Rate of My eCommerce Site?

How to reduce e-commerce bounce rate?

How to reduce e-commerce bounce rate?

Some common reasons people are leaving the shopping cart..

1) Complex and equally lengthy checkout process

How I troubleshoot that?

  • Extensive level of impartial usability analysis required based on analytics data
  • Fair analysis required on each and every step
  • Tone down unnecessary elements
  • Focus should be on clear and easily visible call-to-actions
  • Select and setup correct shopping cart/ecommerce software

2) Site is lacking trustworthiness

How I troubleshoot that?

  • Collect reviews or testimonials from real customers; publicize good ones through landing pages and work around the bad ones to fix issues (if any) with the site
  • Advertise properly all the achievements that the site has received from any other authority figures
  • Setup right coordination in between sales and marketing team; check customer service process

3) Asking for too much personal info during a mandatory registration process before purchase

How I troubleshoot that?

  • Focus should be on simplicity; fewer the clicks to capture any lead, the better
  • If not essential then let the people come in and complete the purchase without filling any long registration form

4) Items are highly priced or at least much higher than competitors

How I troubleshoot that?

  • Compare prices with closest competitors and then set the standard accordingly
  • Write compelling stories and ad copies about how the product/service is going to facilitate the visitor
  • Focus should be on “benefit” first and then describe the “feature” i.e., the USP of product/service

5) Giving away too many options for the visitors

How I troubleshoot that?

  • Use cookie to collect info about a visitor and use it while defining the buyer persona
  • Offer free stuffs tactically like free shipping or discount on bulk purchase etc.
  • Don’t feed the visitors with too many options, sometimes that’ll confuse rather convince them since comparison shopping may encourage them to change mind at the very last moment and ultimately step back from purchase by saving items for later purchase.

Adequate testing required before and after making of these changes in order to identify which one is the responsible for improvement in bounce rate.

The whole process will surely take some time however not all that difficult to execute!

Google Analytics: 3 Easy to Track Ecommerce KPI

Transform the Google Analytics data to make meaningful information for taking knowledgeable decision on enhancement of ecommerce performance..

3 Key Google Analytics Metrics to Measure Ecommerce Performance

My way of tracking ecommerce performance using Google Analytics..

  1. Keep tabs on number of unique purchases in order to identify purchase habit of the customers
  2. Review time to purchase (both days and sessions to transaction) data for determining precise remarketing strategy
  3. Analyze source/medium since traffic flow has direct impression on marketing goals

Am I overlooking anything? Share your Ecommerce analytics optimization process!

Importance of Google Analytics metrics to measure ecommerce performance..

Track activities and set KPIs to optimize website/app’s performance in Google Analytics. This needs to be done to see and analyze the each level of user interaction with any ecommerce platform.

Once I get familiar with ecommerce reporting process, slowly but surely starts admitting that, how important is Google Analytics to digital marketers for taking data driven decisions.

Look forward to more unique analytical approaches to help improve performance of ecommerce businesses!

Content Recycling: 5 Ways to Drive Traffic

Traffic and content..

Yes! More or less, we all aware about the fact that, content drives traffic. However, I’m bit curious to know how many marketer are actually using optimally the real power of content recycling in digital marketing?

Increase website traffic by recycling your old content

Old wine in new bottle. Recycling old content and distribute on various platforms in quest of new visitor turned customers.

5 ways to drive traffic through content recycling..

  1. Transform text into multimedia; say a video or audio file
  2. Try converting text content to PPT presentation or even an infographic
  3. Think about PDF and Whitepapers as well
  4. Or reshape the existing content with Q&A pattern or interviews
  5. Else upgrade the existing content with latest updates

These are just a few popular ways to recycle content as part of my online marketing strategy for driving traffic to the websites.

HubSpot has a good post on the same.

Do let me know if you’ve found any new ways to market old content for driving traffic.

Google Analytics: 5 Ways to Quantify SEO Value

Does Google Analytics affect SEO? No, but SEO can have on Google Analytics data..

Taking help of Google Analytics data is now become more essential and critical too to prove true value of search engine optimization (SEO) efforts over ROI.

Search Engine Optimization (SEO) reports in Google Analytics

Here is how I’m keeping my eyes on Google Analytics data to see the SEO work’s impact..

  1. Audience analysis: Check to see whether there is any sudden changes in “New vs Returning”, “Frequency & Recency”, and “Engagement” related data
  2. Mobile device usage: Measure conversions of SEO campaigns with the changes in mobile, tablet, and desktop device usage
  3. Acquisition overview: Analysis of traffic flow from channels as a result of SEO effort
  4. Behavior analysis: Overview landing page performance, page load time report, and events flow
  5. Conversion data monitoring: Review goals and data associated with multi-channel funnels

Hence proved that..

  1. Why to track SEO efforts in analytics?
  2. Why to measure value of SEO in Analytics?
  3. Why to take help of analytics for managing SEO work?

Explore the Google Analytics data to manage ROI oriented organic SEO campaigns effectively!

App Usability & Website User Optimization Analysis

My refined user friendly search engine optimized checklist for web..

Web Usability and User Optimization Analysis

Doesn’t matter how search engines are pushing us towards paid marketing strategically, SEO remains one of the most lucrative areas for investment to generate non-paid marketing.

The thing is like that – each and every web properties should be easy to understand and crawl easily to satisfy search engines and searchers.

So, it’s not going to deliver you optimum result (when you’re creating and sharing some compelling content for your intended audience) unless the web property is not technically supportive enough.

The basic of SEO centric design and development is technical so it’s important to have –

  1. Properly formatted and meaningful URL structure
  2. Load time is under control
  3. Appropriate internal navigation and link structure
  4. Source code optimization (use of scripts/css/and each and every other entities)
  5. Use of schema mark-up for semantic search sensibly

Use of tools like Google and Bing Webmasters for more insights is essential.

By applying the above points logically, you’ll also able to automatically improve user experience of the web property to certain extent.

The thing is like that – the more usable it is, the more acceptable it will be to the search engines.

So, one has to –

  1. Think like end users (or hire people) to test certain case scenarios
  2. Use of any analytics software will help to determine UX/UI issues with the property
  3. Follow your closest competitors and market trends for further insights

We should overlook neither user experience nor search engine friendliness while designing and developing a web property.

Keeping in mind these basics of optimization will help one enormously in order to extract optimum return from a content marketing process.

So, create your own individual task manager today for all your different projects to provide optimum website and app usability!