Why to focus on site speed optimization?
Site performance (load time)
↳ Good impact on UX
↳ Low bounce rate
↳ Good chance for conversions
↳ Willing to spend more money on marketing
↳ More attention towards search marketing (paid and organic)
↳ Google has to be a part of the play
↳ Search algorithm (ranking factor)
↳ Monitor and improve site’s load time
↳ Work on optimizing speed and performance
This is why start focusing on page speed optimization!
1) Use Google Analytics for monitoring page load times across devices, locations, and OS
2) Use Google’s PageSpeed Insights tool for reviewing where the loopholes are – how the site is performing and suggestions for improvements