A letter to the CEO from a SEO with love!
As you know that, most of the websites data/function either updated by the developer or direct by client. And in both cases, they just forget to take webmaster’s note before execution. So, if anything falls apart, then it would be difficult to trace out the root-cause timely for any webmaster (irrespective of the site’s size and regular monitoring).
Something on this regard.. just go through the Tweets (ref: https://twitter.com/mattcutts/status/469937783495081984).
I’m feeling awesome, when I came to know about this on a pro’s blog (ref: http://www.seobook.com/building-legal-moat-your-seo-castle) and realized how significant a webmaster’s role is becoming every day. Anyways, I wanted to bring your kind attention onto this and hoping that we’re well protected.