This is a post for those website owners who really want to know what they should know about SEO.
Most of the entrepreneur has a common goal – improving traffic and ultimately conversions through search engine marketing. This is fine until as a site owner you also realize the fact that, for better SEO and PPC results – your active participation is a must!
You just cannot ignore the effect of education. Then only you can understand how web standards improve SEO? Or why a standard-aware owner is essential for SEO industry growth?
As a novice, I feel that, one of the best approach is – do it yourself; of course with the aid of experts on specific subject matters from around the internet.
A step-by-step explanation of SEO standards for personalizing your experience..
- SEO is continuously evolving
- Search engines are also constantly upgrading their algorithm
- Being dynamic is the only static concept in SEM (search engine marketing)
- Web marketing is not voodoo – true digital marketers are not The Pied Piper of Hamelin Story
- You and your competitors are both working on same goal at the same time
- Focusing on link building – only when and where it matters
- Build your brand – utilize every possible way
- Prepare yourself first for the eligibility test and then think about the competition
- The concept of hiring agencies and paying for SEO and PPC services become effect less
- First user and then search engines – think like this
- Marketing comes first so a web marketer should be introduced within the team from the very beginning
- SEO is just getting bigger and better – many things are now under one umbrella
- Websites are built by customers – not any programmer
- Data analysis is a prerequisite
- Focus on both building user interface and enhancing user experience – must not blindly look for fixing website errors
Try to understand all these otherwise you’ll be beaten well before even participating into the race.
As a business owner, the more quickly you have the realization the more easily you’ll be able to adjust yourself during transition of mind.
The problem is – business owners have no (or very little) clear idea about the situation which is changing rapidly. The result – majority of them still believe it’s as easy as it used to be decades ago. And for business owners, that ought to be enough to select SEO services / hire agencies for instant result.
So take it or leave it!