What are the functional requirements for optimizing pay-per-click (PPC) campaigns?
Given below my latest realization upon reviewing the process of optimizing Google paid search campaigns; would like to blend each of the following points with my existing work methodology in order to making pay-per-click (PPC) optimization process even more sound.
Be always temperate..
Raking higher doesn’t necessary means better ROI always; stick to your own strategy for maximizing profit.
Relevancy is the key..
The more you’ll able to combine ads, keywords, and landing pages with each other, the more easily you reach out to your target audience.
When theme mets navigation..
Designing campaign such a fashion so that your site navigation do properly reflect; try to organize the entire campaign as tightly as possible without menacing with logic.
Test, test, and experiment..
Don’t be shy when it comes to experiment, simply because there is always some room for improvement.
The process is expensive so need extensive level of data analysis before any execution as such otherwise no purpose of keeping close eye on conversion rates and cost of conversions.
These are all important and could be useful to optimize your pay-per-click (PPC) campaigns. Thoughts?