I was so wrong.. Bing pay per click campaigns are equally important to generate marketing revenue at a consistent level.
Three major PPC mistakes of my life happened while working on Yahoo-Bing search engine marketing network..
- Didn’t give adequate time to test results – quick to jump to certain conclusions often backfires
- Forgot about CRO (conversion rate optimization) while working on ad/landing page optimization
- Missed out on setting-up tracking features – means no valid data on CPA (cost per acquisition)
The result was inevitable – failure. I must learn more about Bing Ads before start any new pay per click (PPC) campaign over there!