The 3 Mistakes of My Bing PPC Campaign

I was so wrong.. Bing pay per click campaigns are equally important to generate marketing revenue at a consistent level.

Wrong Way

Three major PPC mistakes of my life happened while working on Yahoo-Bing search engine marketing network..

  1. Didn’t give adequate time to test results – quick to jump to certain conclusions often backfires
  2. Forgot about CRO (conversion rate optimization) while working on ad/landing page optimization
  3. Missed out on setting-up tracking features – means no valid data on CPA (cost per acquisition)

The result was inevitable – failure. I must learn more about Bing Ads before start any new pay per click (PPC) campaign over there!

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