A Panda, Penguin, Hummingbird, Pigeon, and Me

Essential skill sets to stand against Google’s panda, penguin, hummingbird, and pigeon..

Essential SEO Skill Sets for Today's World

SEO skills assessment..

Web is evolving.

So do I.

Gaining knowledge through experience.

I wish to have certain skills which help me to grasp more of digital marketing practices.

Skills required for a SEO..

  1. HTML
    • Decrease dependency on developers for every little change
    • The more I know about how the sites are coded, the easier I’ll able to find out the loopholes and communicate with developers
    • Help me to understand the semantic markups
  2. Marketing Copy
    • Ability to write compelling headlines, create catchy calls to action, defines features and benefits clearly through copy-writing
    • Copy-writing should be aligned with content strategy and content marketing
  3. User experience design
    • Increase page views
    • Decrease bounce rate
    • Increase returning visitors
    • Decrease site/goal funnel abandonment
    • Focus on presenting easy-to-understand information architecture for the users
  4. Local SEO
    • Where else SMBs goes? People are always wants to see local results against a generic query to avail easily the post-purchase services
  5. Classic SEO
    • Without knowing the art of spamming, how could someone know about the SEO ethics?

Improve SEO skills..

When change is the only constant factor, having at least a passing knowledge of several areas will help me to become a better internet marketer.

Now I can answer the questions like, what do a panda, penguin, hummingbird, and pigeon have in common..?



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