List of SEO & Online Marketing Tools

A collection of essential internet marketing tools to improve effectiveness and efficiency..

Online Tools for Search Engine Marketing

For site audit and analysis..

1. Screaming Frog SEO Spider
2. Google Webmaster Tools
3. Google Analytics
4. Xenu’s Link Sleuth
5. YSlow
6. PageSpeed Insights
7. MOZ Analytics
8. Bing Webmaster Tools
9. Yandex Webmaster

Keyword analysis tools..

1. Google AdWords: Keyword Planner
2. Ubersuggest
3. WordStream’s Free Keyword Tool
4. Keyword Research Tool (Trellian)
5. Keyword Multiplier

Backlink research tools..

1. OSE (Open Site Explorer)

Link management tools..

1. Raven tools
2. Buzz stream
3. Social media management and analysis
4. Hootsuite
5. Social mention
6. Klout
7. Buffer
8. Social bakers
9. Facebook image checker

Paid advertising management..

1. Wordstream
2. Optimizely
3. Adwords editor
4. SEM rush
5. Adroll
6. Rocket fuel

Email marketing..

1. Mailchimp
2. Aweber
3. Exacttarget

Web/lead analytics tracking..

1. Google analytics
2. Adluge
3. Kissmetrics
4. Hubspot
5. Pardot
6. Leadsquared
7. Cake
8. Crazyegg

Survey tools..

1. Clicktools
2. Surveymonkey

Miscellaneous tools..

1. Google alerts
2. Google tag manager
3. Google tag assistant

These are all important for me, for my work. There are more online tools available for us to successfully do search engine marketing.

I’ve found a useful infographic where the author/creator has provided a comprehensive list of crucial internet marketing tools beautifully.


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