User Behavior Tracking in Google Analytics

Great user experience often leads to greater engagement!

Understanding User Experience

To me,

If, {Experience} › {What an end-user sees}, then.. {Engagement} › {What does an average user do?}

Search engines can measure both to certain extent.

In Google Analytics,

{Experience} › {Behavior flow}, and.. {Engagement} › {Session duration}

In general,

{Experience} › {Presentation (incl. content drilldown, exit page experience, site speed and many more)}, whereas.. {Engagement} › {Number of sessions and/or pageviews, performance of landing pages, conversions etc.}


If {Experience} › {Behavior flow}, then.. {Engagement} › {Behavior}

The delivery of right content to right audience at right time is a major component of both experience and engagement.


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