Semantic HTML – 5 Content Markup Tips

Semantic markup for semantic web against semantic search..

Semantic HTML

Semantic markup is not a ranking factor then why one should bother about it?

{Semantic markup} › {Enhance existing SERP listing} › {Improve CTR (click through rate)}

However, as you know, too much of anything could destroy the actual purpose.

{Inappropriate implementation of schema markup} › {Used all available schema} › {Become spam in nature to search engines}

So essentially I had to select with which ones, I should start implementation?

Here are they –

Facebook Open Graph..

<meta property=”og:url” content=”” />
<meta property=”og:image” content=”” />
<meta property=”og:title” content=”” />

It controls the appearance of page/content in Facebook and other Open Graph supported platforms.

Breadcrumbs..

<span itemscope itemtype=”http://data-vocabulary.org/Breadcrumb”>
<a href=”” itemprop=”url” />
<span itemprop=”title”></span></a>
<span itemscope itemprop=”child” itemtype=”http://data-vocabulary.org/Breadcrumb”>
<a href=”” itemprop=”url”>
<span itemprop=”title”></span></a>

Make the display URL on SERP’s organic search section more appealing and clickable; also transmit certain information about the site structure.

Products/Ratings..

<div itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”>
<div>
<i title=””><img alt=”” height=”″ src=”” width=”″>
</i>
<meta itemprop=”ratingValue” content=”″>
</div>
<span class=”review-count rating-qualifier”>
<span itemprop=”reviewCount”></span> reviews</span>
</div>

Simply provide valuable information about and around the product itself such as ratings, price, reviews etc.

And two more which are now become less effective because of manipulation by us –

Google Authorship..

<link href=”” rel=”author” />

Help to establish G+ profile as an industry expert and make the SERP more clicks worthy.

VideoObject Schema..

<div id=”cols” itemprop=”video” itemscope itemtype=”http://schema.org/VideoObject” />
<meta itemprop=”name” content=”” />
<meta itemprop=”playpageUrl” content=”” />
<meta itemprop=”discussionUrl” content=”” />
<meta itemprop=”thumbnailUrl” content=”” />
<meta itemprop=”url” content=”” />
<meta itemprop=”logo” content=”” />
</div>

Communicate better with visitors since the snippet will have a thumbnail of video on to the webpage.

Now start giving importance to LSI (latent semantic indexing)!

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