Google Analytics: 3 Easy to Track Ecommerce KPI

Transform the Google Analytics data to make meaningful information for taking knowledgeable decision on enhancement of ecommerce performance..

3 Key Google Analytics Metrics to Measure Ecommerce Performance

My way of tracking ecommerce performance using Google Analytics..

  1. Keep tabs on number of unique purchases in order to identify purchase habit of the customers
  2. Review time to purchase (both days and sessions to transaction) data for determining precise remarketing strategy
  3. Analyze source/medium since traffic flow has direct impression on marketing goals

Am I overlooking anything? Share your Ecommerce analytics optimization process!

Importance of Google Analytics metrics to measure ecommerce performance..

Track activities and set KPIs to optimize website/app’s performance in Google Analytics. This needs to be done to see and analyze the each level of user interaction with any ecommerce platform.

Once I get familiar with ecommerce reporting process, slowly but surely starts admitting that, how important is Google Analytics to digital marketers for taking data driven decisions.

Look forward to more unique analytical approaches to help improve performance of ecommerce businesses!


Google Analytics: 5 Ways to Quantify SEO Value

Does Google Analytics affect SEO? No, but SEO can have on Google Analytics data..

Taking help of Google Analytics data is now become more essential and critical too to prove true value of search engine optimization (SEO) efforts over ROI.

Search Engine Optimization (SEO) reports in Google Analytics

Here is how I’m keeping my eyes on Google Analytics data to see the SEO work’s impact..

  1. Audience analysis: Check to see whether there is any sudden changes in “New vs Returning”, “Frequency & Recency”, and “Engagement” related data
  2. Mobile device usage: Measure conversions of SEO campaigns with the changes in mobile, tablet, and desktop device usage
  3. Acquisition overview: Analysis of traffic flow from channels as a result of SEO effort
  4. Behavior analysis: Overview landing page performance, page load time report, and events flow
  5. Conversion data monitoring: Review goals and data associated with multi-channel funnels

Hence proved that..

  1. Why to track SEO efforts in analytics?
  2. Why to measure value of SEO in Analytics?
  3. Why to take help of analytics for managing SEO work?

Explore the Google Analytics data to manage ROI oriented organic SEO campaigns effectively!