My refined user friendly search engine optimized checklist for web..
Doesn’t matter how search engines are pushing us towards paid marketing strategically, SEO remains one of the most lucrative areas for investment to generate non-paid marketing.
The thing is like that – each and every web properties should be easy to understand and crawl easily to satisfy search engines and searchers.
So, it’s not going to deliver you optimum result (when you’re creating and sharing some compelling content for your intended audience) unless the web property is not technically supportive enough.
The basic of SEO centric design and development is technical so it’s important to have –
- Properly formatted and meaningful URL structure
- Load time is under control
- Appropriate internal navigation and link structure
- Source code optimization (use of scripts/css/and each and every other entities)
- Use of schema mark-up for semantic search sensibly
Use of tools like Google and Bing Webmasters for more insights is essential.
By applying the above points logically, you’ll also able to automatically improve user experience of the web property to certain extent.
The thing is like that – the more usable it is, the more acceptable it will be to the search engines.
So, one has to –
- Think like end users (or hire people) to test certain case scenarios
- Use of any analytics software will help to determine UX/UI issues with the property
- Follow your closest competitors and market trends for further insights
We should overlook neither user experience nor search engine friendliness while designing and developing a web property.
Keeping in mind these basics of optimization will help one enormously in order to extract optimum return from a content marketing process.
So, create your own individual task manager today for all your different projects to provide optimum website and app usability!
A letter to the developer..
Here I’m sharing two of many recommendations from Google (http://developers.google.com/speed/pagespeed/insights/) for improving site’s performance – enabling “gzip compression” and “browser caching”.
My query – do you thing that updating “.htaccess” file with the following lines of code will be helpful?
# BEGIN Deflate
# END Deflate
# BEGIN Expires
# Enable expirations
# Default directive
ExpiresDefault “access plus 1 month”
# My favicon
ExpiresByType image/x-icon “access plus 1 year”
ExpiresByType image/gif “access plus 1 month”
ExpiresByType image/png “access plus 1 month”
ExpiresByType image/jpg “access plus 1 month”
ExpiresByType image/jpeg “access plus 1 month”
ExpiresByType text/css “access 1 month”
ExpiresByType application/pdf “access 1 month”
# END Expires
This is just a suggestion and since you’ve more technical expertise with “.htaccess” operations, so ignore if the above will have not much impact on improving performance or alternate solutions are already in place.
Note: “access plus 1 year” or “access 1 month” is just hypothetical terms and we can modify them (like “access 2 months” or “access plus 15 days”) as per our own requirements.
Speedy SEO Gonzales 🙂
Why to focus on site speed optimization?
Site performance (load time)
↳ Good impact on UX
↳ Low bounce rate
↳ Good chance for conversions
↳ Willing to spend more money on marketing
↳ More attention towards search marketing (paid and organic)
↳ Google has to be a part of the play
↳ Search algorithm (ranking factor)
↳ Monitor and improve site’s load time
↳ Work on optimizing speed and performance
This is why start focusing on page speed optimization!
1) Use Google Analytics for monitoring page load times across devices, locations, and OS
2) Use Google’s PageSpeed Insights tool for reviewing where the loopholes are – how the site is performing and suggestions for improvements