Optimized Web Design – Design for SEO

SEO and web design..

{Designing pages without compromising with UI and UX} + {Web design best practices (or latest trends)} + {SEO best practices (or latest trends)} › {Win-win situation for all}.

Designing for SEO

Usually..

{Advanced technology} › {Growing web usage} › {SEO best practices evolves}

Now..

{Latest website design trends} › {Parallax, Responsive etc.} › {HTML5 design}

However the point of concern is..

{User experience} › {Easy to understand site architecture} › {Intelligent usage of simple but effective accessibility features}

So..

{Primary SEO concern} › {Satisfy both users and search engines} › {Improve SEO campaign outcome}

Notes..

Responsive design is Google’s recommended method for multi-device designing.

Bottom-line..

We should always start designing pages with the end user in mind.

We must know, making which changes to the website causing fluctuations in goal conversions.

This is why everybody should think strategically at the time of website design.
Otherwise, website design choices can help or hurt the SEO efforts.

Simply, one cannot ignore the fact that, accessibility and website architecture are still important considerations for selecting the design method.

The focus should be on helping out both users and search engines so that they can understand properly and digest quickly the content they need.

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Money Management in Modern Marketing

Digital marketing managers need to oversee all the ongoing developments in order to keep hold on effective investments around the businesses..

Long Term SEO Strategy Requires Smart Money Management

To me, modern marketing..

{Digital marketing} › {Search engine marketing} › {SEM} › {Organic and paid marketing} › {SEO + PPC} › {Long as well as short term ventures} › {Risk management} › {Cost and conversion calculation} › {Money management} › {Positive ROI}

There are certainly other decisive factors in our money management system exists to become successful in search marketing – applicable to achieve long term as well as short term goals.

Search engines are evolving..

{Search engine marketing become unpredictable} › {Marketers are become more desperate to earn money quickly} › {Introduction of new set of rules in form of algorithm updates on search engines} › {Need to readjust online marketing plan} › {Need money to support any internet marketing activities} › {Preserve money for parallel/other area of interests to secure future growth since anybody can replace you anytime on search engines result page}

SEO is a long-term process so money management is become even more essential to become a successful digital marketer.

A Panda, Penguin, Hummingbird, Pigeon, and Me

Essential skill sets to stand against Google’s panda, penguin, hummingbird, and pigeon..

Essential SEO Skill Sets for Today's World

SEO skills assessment..

Web is evolving.

So do I.

Gaining knowledge through experience.

I wish to have certain skills which help me to grasp more of digital marketing practices.

Skills required for a SEO..

  1. HTML
    • Decrease dependency on developers for every little change
    • The more I know about how the sites are coded, the easier I’ll able to find out the loopholes and communicate with developers
    • Help me to understand the semantic markups
  2. Marketing Copy
    • Ability to write compelling headlines, create catchy calls to action, defines features and benefits clearly through copy-writing
    • Copy-writing should be aligned with content strategy and content marketing
  3. User experience design
    • Increase page views
    • Decrease bounce rate
    • Increase returning visitors
    • Decrease site/goal funnel abandonment
    • Focus on presenting easy-to-understand information architecture for the users
  4. Local SEO
    • Where else SMBs goes? People are always wants to see local results against a generic query to avail easily the post-purchase services
  5. Classic SEO
    • Without knowing the art of spamming, how could someone know about the SEO ethics?

Improve SEO skills..

When change is the only constant factor, having at least a passing knowledge of several areas will help me to become a better internet marketer.

Now I can answer the questions like, what do a panda, penguin, hummingbird, and pigeon have in common..?

😉

SEO Standards – Do It Yourself

This is a post for those website owners who really want to know what they should know about SEO.

Most of the entrepreneur has a common goal – improving traffic and ultimately conversions through search engine marketing. This is fine until as a site owner you also realize the fact that, for better SEO and PPC results – your active participation is a must!

SEO Standards for Online Businesses

You just cannot ignore the effect of education. Then only you can understand how web standards improve SEO? Or why a standard-aware owner is essential for SEO industry growth?

As a novice, I feel that, one of the best approach is – do it yourself; of course with the aid of experts on specific subject matters from around the internet.

A step-by-step explanation of SEO standards for personalizing your experience..

  1. SEO is continuously evolving
  2. Search engines are also constantly upgrading their algorithm
  3. Being dynamic is the only static concept in SEM (search engine marketing)
  4. Web marketing is not voodoo – true digital marketers are not The Pied Piper of Hamelin Story
  5. You and your competitors are both working on same goal at the same time
  6. Focusing on link building – only when and where it matters
  7. Build your brand – utilize every possible way
  8. Prepare yourself first for the eligibility test and then think about the competition
  9. The concept of hiring agencies and paying for SEO and PPC services become effect less
  10. First user and then search engines – think like this
  11. Marketing comes first so a web marketer should be introduced within the team from the very beginning
  12. SEO is just getting bigger and better – many things are now under one umbrella
  13. Websites are built by customers – not any programmer
  14. Data analysis is a prerequisite
  15. Focus on both building user interface and enhancing user experience – must not blindly look for fixing website errors

Try to understand all these otherwise you’ll be beaten well before even participating into the race.

As a business owner, the more quickly you have the realization the more easily you’ll be able to adjust yourself during transition of mind.

The problem is – business owners have no (or very little) clear idea about the situation which is changing rapidly. The result – majority of them still believe it’s as easy as it used to be decades ago. And for business owners, that ought to be enough to select SEO services / hire agencies for instant result.

So take it or leave it!

Intersecting Tweet – Tussle in between SEO and Legal

A letter to the CEO from a SEO with love!

Legal Issues in Search

Hi,

As you know that, most of the websites data/function either updated by the developer or direct by client. And in both cases, they just forget to take webmaster’s note before execution. So, if anything falls apart, then it would be difficult to trace out the root-cause timely for any webmaster (irrespective of the site’s size and regular monitoring).

Something on this regard.. just go through the Tweets (ref: https://twitter.com/mattcutts/status/469937783495081984).

I’m feeling awesome, when I came to know about this on a pro’s blog (ref: http://www.seobook.com/building-legal-moat-your-seo-castle) and realized how significant a webmaster’s role is becoming every day. Anyways, I wanted to bring your kind attention onto this and hoping that we’re well protected.

Regards

SEO (really!)

😉

SEO Q&A – Common SEO Questions Answered

Before start doing SEO (or even thinking about it), understand what actually SEO refers to?

Here..

{People} › {Target audience and Machines} › {Search engines}

So, a few common SEO questions to ask..

  1. Does this web page understandable to you both within a certain period?
  2. Does this page have unique <title>?
  3. Does the URL of this page portraying the subject matter clearly?
  4. Does this page’s content 100% unique and informative?
  5. Is this page a duplicate of any other internally (from within the site)?
  6. Is this page a duplicate of any other page externally (from outside the site)?
  7. Is this page returning a valid HTTP response code?
  8. Is this page easily discoverable?
  9. Have you find difficulties while digesting the data?
  10. Have you find difficulties while opening the page from multiple devices?

Once you’ll able to get honest answers to these common SEO questions, soon you’ll start understand that, SEO is only the beginning of your journey!

I believe, self-help is the best help, and the solutions are lying deep inside. See below the answers to commonly asked SEO questions..

  1. Google Analytics code is missing
  2. Google and Bing Webmaster Tools verification yet to be done
  3. Think separately about optimization of images and videos
  4. Scope for code optimization
  5. Scope for user experience (UX) improvement

This is just a quick guide to do right things with your SEO effort – remove unwanted elements and focus on the most profitable areas!

Technical SEO – How Good Are You?

I don’t know why I’m writing this! What for?

Before jump into the deep water, kindly note that I’m technically a non-technical person and the following are fully my personal thoughts – may differ from others.

Most probably due to my huge disappointment from feedback that I’ve received so far from the people surrounding me while understanding the technicalities of SEO.

Most of them don’t have proper understating – about SEO. Not surprisingly, they didn’t felt the need to understand even the level of complexity lying behind building back-links. That said, building link is important however fixing issues with a domain will have much more value.

There are distinct differences in between traditional SEO and technical SEO.

We, the so called experts do know about the differences however trying to stay aloof (or deliberately ignore to certain extent) from focusing on technical parts.

I suppose, for pretending yourself as a webmaster, you must have the following skills to certain extent –

  1. Analytical skill with data mining ability
  2. Knowledge of HTML, PHP, JavaScript, Ajax functionality etc.
  3. Knowledge about server configuration and its operation
  4. Website architecture and UX designer
  5. Marketing and sales

You may or may not have in-depth knowledge about all however one must have understand the methodology playing behind the symphony fairly enough. Otherwise orchestra won’t receive the momentum.

Over a last few years or so, SEO has evolved to great extent. So, expertise on building back-links will surely have no more useful. Especially if you would like to sustain your identity in this dynamic world legitimately then necessary modulation do required.

If you remain to be a traditional – then need not to worry about the changes happening onto the web. Just change your designation from webmaster to dull link builder.

On the other hand, technical SEO means you have to coordinate with the team – from SEO to telesales executives. Need to point out every possible little pieces of the puzzle that lay out by search engines.

This is a fact that, most of the successful SEO has specific technical knowledge. They either have programming background or adequate knowledge of server operating system or designing background.

Without these technical skills it seems difficult to sustain your existence as a true SEO professional any more. Otherwise technically non-technical SEO’s will dominate the market and keep continuing with hodgepodge the process.