One simple question.. how to optimize Google Plus profile and page for building brands? A few things that I’ve done recently on my G+ account..
These are all from my own realization and might have already followed by others..
1. Set one of my clear-cut headshot as profile picture instead of an old abstract
Point: Google is applying circular shape while trimming the image – so upload the profile image accordingly
Confession: Yes, I know, there is still some room for improvement for me
2. Set a matching cover photo as well instead of the old dull one
Point: An astute user (as well as G+ system) is critical enough for small details while reviewing the profile
Confession: I’m using G+ provided cover photo however planning to create a custom one
3. Claim your custom URL instead of using the standard version
Point: Do this quickly otherwise, someone else book yours
Confession: Yes, I was lackluster and as a result I’m still using something like https://plus.google.com/11223344556677889900 instead of https://plus.google.com/+ParthaSarathiDutta/
4. Starts focusing on extend my own circle legitimately
Point: Adding more genuine people means building overall trustworthiness and reputation
Confession: Way to go!
5. Now become more proactive on G+
Point: Adjust profile settings based on available visibility and sharing options
Confession: Yes, I’m still playing around with sharing features according to my own choice and preferences
6. Completed my incomplete G+ profile
Point: The more valid and updated information, the better the chance for one to be found or accessible in G+ / online Google search
Confession: Still permutation and combination with data and fields
7. Sharing content more frequently
Point: Google indexes shared G+ content very quickly even within less than 2 min.
Confession: This is applicable if you really want to become popular among your circle
8. Linked my personal blog with my G+ profile
Point: Add all the important channels to make a bridge in between online profiles
Confession: Done to certain extent
9. Transforming approach from being always proactive to sometime reactive
Point: The perfect blend will help enormously connect with people on G+ instantaneously
Confession: My ego is killing me
10. Start postings with shared publicly statue
Point: To take advantage of G+ Ripples feature optimally, one has to share posts publicly
Confession: Haven’t analyzed deeply my G+ social landscape yet
I suppose, G+ also require similar level of engagement just like people are with Facebook and Twitter.
I’m using G+ as networking tool but not a spamming tool; so again it’s now up to us whether we emulate this platform to money making machine instead.
Now, I hope, it’s pretty clear to us.. how to take advantage of Google Plus for SEO!